Can I be brutally honest with you this morning? If yes,then read on!
Building a successful brand is not easy neither is it a day’s work. It entails lots of planning, financing, failures, rejection, confusion, passion, execution and sleepless nights.
People tend to see the final product but they don’t know the sacrifice that have been paid to get to that stage. Life is in stages so is success!
This post will teach you the easy ways to build your brand but, we won’t promise you an overnight success. Rather, we will advise you to enjoy the process.
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HOW TO BUILD A SUCCESSFUL BRAND
1. Start thinking like a brand
One thing is to have an idea of what you want to do, the next is to take it up further. Do you want have your own makeup brand?
Understand that you will need a strategy that will set you apart from your competitors, because the makeup industry is quite saturated. Therefore, you will need to give your brand a visual signature that is unique and embodies what you are about.
You will need to have specific people in mind before building your brand. Also, you will need to eliminate ‘I’ while making reference to your brand and replace it with ‘We’.
2. What is your domain?
Once you’ve established an idea of what you want your brand to look like, then the next thing is to create a platform (website, logo, etc) because we are in a digital world. With this, you can easily showcase what you have to the wider world.
While creating a website, make sure you use the name of your brand while creating an url to avoid confusing your fans. Worpress offers free platform with beautiful themes that will suit your taste. Check it out here.
3. Utilise the power of social media
Most people wouldn’t have known Kim Kardashian if not for social media. Social media creates social relevance and helps brands and businesses to grow faster.
Set up a Facebook, Instagram and Twitter page solely for your brand and engage with your fans and followers.
Link your website to your social media and ensure you use your brand’s picture or logo on them. Researches have shown that people most likely check their feeds in the morning and at night. Therefore, publish your post during those times.
4. Join Online community
WordPress bloggers are lucky to have this community and you can tap into it. Make friends with people who are doing something similar and also have a large following.
Don’t be ashamed to ask question and always endeavour to comment on other people’s blogs and also retweet their tweets.
5. Become a mogul
This is the last step and for you go get at this stage, you must follow the process. When you have done all these, then you can now enjoy new opportunities like signing book deals, Tv appearances and start raking in cash.
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